BeyoncĂ© did not let Juneteenth pass without dropping one of her signature surprises — a new single called 'Black Parade.'
“I’m going back to the South, I’m going back where my roots ain’t watered down,” BeyoncĂ© sings, opening the track. At several points on Friday’s release, the singer tells listeners to “Follow my parade.”
Proceeds from the song will benefit Black-owned small businesses, a message entitled “Black Parade Route” on the singer’s website said. The post included links to dozens of Black-owned businesses.
Beyoncé. Image from Instagram
“Happy Juneteenth. Being Black is your activism. Black excellence is a form of protest. Black joy is your right,” the message said.
Juneteenth commemorates when the last enslaved African Americans learned they were free. While the 1862 Emancipation Proclamation freed slaves in the South beginning 1 January, 1863, it wasn’t enforced in many places until after the end of the Civil War two years later. Confederate soldiers surrendered in April 1865, but word didn’t reach the last enslaved Black people until 19 June, when Union soldiers brought the news of freedom to Galveston, Texas.
“We got rhythm, we got pride, we birth kings, we birth tribes,” BeyoncĂ© sings toward the end of the nearly five-minute song.
Juneteenth — typically a day of both joy and pain — was marked with new urgency this year, amid weeks-long protests over police brutality and racism sparked by the 25 May death of George Floyd, a Black man, at the hands of Minneapolis police.
BeyoncĂ© spoke out on social media in the wake of Floyd’s death.
Here is her post
The singer also joined the call for charges against the officers involved in the killing of Breonna Taylor, who was gunned down in March by officers who burst into her Kentucky home. BeyoncĂ© wrote in a letter Sunday to Kentucky Attorney General Daniel Cameron that the three Louisville police officers “must be held accountable for their actions.” Cameron has asked for patience amid a probe, but Louisville’s mayor announced Friday that one of the officers would be fired.
The release of 'Black Parade' is the singer’s latest philanthropic effort. In April she announced her BeyGOOD charity would partner with Twitter CEO Jack Dorsey’s Start Small campaign to provide $6 million in relief funds to a variety of groups working to provide basic necessities in cities like Detroit, Houston, New York and New Orleans.
It’s also the latest surprise release from the singer, who along with husband Jay-Z released the nine-track album Everything Is Love in 2018 with no notice. In 2013, BeyoncĂ© released the self-titled album BeyoncĂ©, also without any notice.
Aretha Franklin's never-before-heard collaboration with Mary J Blige about faith and race, 2006’s 'Never Gonna Break My Faith,' was released on Juneteenth by Sony’s RCA Records, RCA Inspiration, and Legacy Recordings.
'Never Gonna Break My Faith' won best gospel performance at the 50th Grammy Awards in 2008, marking Franklin’s 18th and final Grammy win. She died in 2018 at age 76.
(With inputs from The Associated Press)
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